uConnect

Improving SEO for your uConnect platform is crucial for increasing visibility and attracting the right audience.

Recommendations for Improving Search Engine Optimization (SEO)

support@gouconnect.com

Anna Brogan

Shannon Desmond

Leverage uConnect's marketing technology to expand your reach of influence.

Market Your Platform

Alerts act as a maintenance-free way to push relevant content to subscribers proactively, while custom emails allow for more customization.

Learn the differences between custom email and automated emails

Learn what content, format, and channels are best for engaging readers.

How to attract more readers

Exclusive Versus Inclusive Community Tagging Feature

If a user wishes to unsubscribe from automated and/or custom emails, here's how they can do so:

Unsubscribing from automated and custom emails

Scale the impact of your career education content by effortlessly promoting it across your career center office's social media platforms.

Promote blog posts, jobs & events with the social publisher

You may want to update the email address you use to send uConnect emails at some point so read on to learn how!

How can I update my "from" email and "reply to" email address for sending uConnect emails?

Hannah Chouinard

Introduction to Emails/Marketing

The way you tag a piece of content determines who it will reach when included in automated emails.

Learn how tagging impacts email content

You can hide certain preferences from appearing on the account sign-up screen so that no one will receive content about them.

Hide preferences on account sign-up

Automated Emails in uConnect help you scale student engagement by curating and delivering personalized content with minimal effort.

Getting Started with Automated Emails

Automated Emails

Actualize small or large-scale push email campaigns using uConnect's powerful custom email builder.

Create custom emails

Capture the vision of the potential impact custom emails can have on your campus community.

Learn best practices: custom email campaigns and use cases

Using custom emails is an excellent way to send targeted messages to specific student audiences.

Market to students through custom emails

Create targeted email campaigns to engage with alumni and draw them to your platform.

Market to alumni through custom emails

Create targeted email campaigns to engage with employers and draw them to your platform.

Market to employers through custom emails

Create targeted email campaigns to engage with faculty and draw them to your platform.

Market to faculty through custom emails

Custom Emails

Engage with students through the social media platforms they already use daily.

Market to students with social media campaigns

Get the word out with your previously established media channels!

Market to students through press releases and your campus newsletter

Your student stakeholders can be reached effectively by their peers; learn how to utilize this resource to increase engagement!

Use students to market to students

Market to Students

Use your social media platforms to increase career center exposure with employers.

Market to employers with social media campaigns

Follow these 5 steps to secure funding and grow employer engagement.

Create an Employer Sponsorship Program in 5 Easy Steps

Market to Employers

Use your social media platforms to increase career center exposure with alumni.

Market to alumni with social media campaigns

Alumni can submit content directly to your platform through their own accounts.

Engage alumni directly through guest blog contributions

Market to Alumni

An overview of marketing strategies and best practices for your various stakeholders using your uConnect platform.

Marketing to your stakeholders

Faculty can submit content directly to your platform through their own accounts.

Engage faculty directly through guest blog contributions

Market to Faculty

David Kozhuk

Expand your reach of influence and scale your impact on student success by engaging external influencers.

Engage Influencers

Learn how employers can set up their own profiles to better support your company partnerships in the future.

How do employers set up their own employer profiles?

Employer Engagement

See recommendations for continued use of the platform, specific for offices of 8+ users.

Platform management recommendations for large offices

Learn about different ways to engage with and empower faculty to use your uConnect platform.

Engage faculty members on your career services platform

Give faculty a stake in the game by enabling them to promote featured courses through your career center website.

Empower faculty members to promote academic classes

Faculty Engagement

uConnect opens the door to allow external influencers to add their valuable contributions to the career conversation.

Learn about guest posting

When guest contributors submit content, make sure everything looks great before publishing it to your site.

Publish guest contributors' posts

Understand how to get the most out of your guest contributors.

Learn best practices: guest contributors

Guest Contributors

This user type allows guest contributors to feature their public profiles on the front-end of the site.

What's a community expert?

Add Community Facilitators to provide audiences easy points of contact.

Assign Community Facilitators

Special Audiences

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