Market Your Platform | uConnect Knowledge Base

Introduction to Emails/Marketing

Learn the differences between custom email and automated alerts

Alerts act as a maintenance-free way to push relevant content to subscribers proactively, while custom emails allow for more customization.

Written by Alli Pierpont
Updated over a week ago

See who opened and clicked through your emails

Download a list of users who have opened your email, and a list of those who have clicked through

Written by Anna Brogan
Updated over a week ago

Track the performance of email campaigns

See how your campaigns are performing with real-time analytics.

Written by Anna Brogan
Updated over a week ago

How to attract more readers

Learn what content, format, and channels are best for engaging readers.

Written by Hannah Chouinard
Updated over a week ago

Exclusive Versus Inclusive Community Tagging Feature

Written by Tala Kasih
Updated over a week ago

Unsubscribing from automated and custom emails

If a user wishes to unsubscribe from automated and/or custom emails, here's how they can do so:

Written by Anna Brogan
Updated over a week ago

Promote blog posts, jobs & events with the social publisher

Scale the impact of your career education content by effortlessly promoting it across your career center office's social media platforms.

Written by Anna Brogan
Updated over a week ago

Automated Emails

Turn on automated email alerts

Enable your automated alert system to send out daily, weekly and/or monthly personalized alerts to users.

Written by Anna Brogan
Updated over a week ago

Preview your automated alerts

See a sampling of content that will be included in your automated alerts before they're sent.

Written by Alli Pierpont
Updated over a week ago

Learn how tagging impacts email content

The way you tag a piece of content determines who it will reach when included in automated alerts.

Written by Alli Pierpont
Updated over a week ago

See how users are engaging with your automated email alerts

Utilize your site's analytics to better communicate with your users.

Written by Alli Pierpont
Updated over a week ago

Set up featured posts in automated emails

Give priority to a specific post by featuring it in your automated emails.

Written by Anna Brogan
Updated over a week ago

Edit the content of automated emails

Choose the types of content and number of posts you want in your daily, weekly, and monthly automated emails.

Written by Anna Brogan
Updated over a week ago

Customize automated email campaigns

Create an exception to the typical format of your automated emails using the Customize tab.

Written by Anna Brogan
Updated over a week ago

Learn the rules of automated email content

How is content pulled into automated emails when you choose the daily, weekly or monthly frequencies?

Written by Anna Brogan
Updated over a week ago

Custom Emails

Create custom emails

Actualize small or large-scale push email campaigns using uConnect's powerful custom email builder.

Written by Anna Brogan
Updated over a week ago

Learn best practices: custom email campaigns and use cases

Capture the vision of the potential impact custom emails can have on your campus community.

Written by Anna Brogan
Updated over a week ago

Market to students through custom emails

Using custom emails is an excellent way to send targeted messages to specific student audiences.

Written by Alli Pierpont
Updated over a week ago

Market to alumni through custom emails

Create targeted email campaigns to engage with alumni and draw them to your platform.

Written by Alli Pierpont
Updated over a week ago

Market to employers through custom emails

Create targeted email campaigns to engage with employers and draw them to your platform.

Written by Alli Pierpont
Updated over a week ago

Market to faculty through custom emails

Create targeted email campaigns to engage with faculty and draw them to your platform.

Written by Alli Pierpont
Updated over a week ago

Find analytics on custom emails

Better understand how users are interacting with specific custom emails

Written by Anna Brogan
Updated over a week ago

Market to Students

So you want to market to students?

An overview of marketing to students with your uConnect platform.

Written by Alli Pierpont
Updated over a week ago

Market to students with social media campaigns

Engage with students through the social media platforms they already use daily.

Written by Alli Pierpont
Updated over a week ago

Market to students through press releases and your campus newsletter

Get the word out with your previously established media channels!

Written by Alli Pierpont
Updated over a week ago

Use students to market to students

Your student stakeholders can be reached effectively by their peers; learn how to utilize this resource to increase engagement!

Written by Alli Pierpont
Updated over a week ago

Market to Employers

So you want to market to employers?

An overview of marketing to employers with your uConnect platform.

Written by Alli Pierpont
Updated over a week ago

Market to employers with social media campaigns

Use your social media platforms to increase career center exposure with employers.

Written by Alli Pierpont
Updated over a week ago

Market to Alumni

So you want to market to alumni?

An overview of marketing to alumni with your uConnect platform.

Written by Alli Pierpont
Updated over a week ago

Market to alumni with social media campaigns

Use your social media platforms to increase career center exposure with alumni.

Written by Alli Pierpont
Updated over a week ago

Engage alumni directly through guest blog contributions

Alumni can submit content directly to your platform through their own accounts.

Written by Alli Pierpont
Updated over a week ago

Market to Faculty

So you want to market to faculty?

An overview of marketing to faculty with your uConnect platform.

Written by Alli Pierpont
Updated over a week ago

Engage faculty directly through guest blog contributions

Faculty can submit content directly to your platform through their own accounts.

Written by Alli Pierpont
Updated over a week ago