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Market Your Platform
Market Your Platform
Leverage uConnect's marketing technology to expand your reach of influence.
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33 articles in this collection
Written by
Alli Pierpont,
Hannah Chouinard,
Tala Kasih
and 1 other
Introduction to Emails/Marketing
Learn the differences between custom email and automated alerts
Alerts act as a maintenance-free way to push relevant content to subscribers proactively, while custom emails allow for more customization.
Written by
Alli Pierpont
Updated over a week ago
See who opened and clicked through your emails
Download a list of users who have opened your email, and a list of those who have clicked through
Written by
Anna Brogan
Updated over a week ago
Track the performance of email campaigns
See how your campaigns are performing with real-time analytics.
Written by
Anna Brogan
Updated over a week ago
How to attract more readers
Learn what content, format, and channels are best for engaging readers.
Written by
Hannah Chouinard
Updated over a week ago
Exclusive Versus Inclusive Community Tagging Feature
Written by
Tala Kasih
Updated over a week ago
Unsubscribing from automated and custom emails
If a user wishes to unsubscribe from automated and/or custom emails, here's how they can do so:
Written by
Anna Brogan
Updated over a week ago
Promote blog posts, jobs & events with the social publisher
Scale the impact of your career education content by effortlessly promoting it across your career center office's social media platforms.
Written by
Anna Brogan
Updated over a week ago
Automated Emails
Turn on automated email alerts
Enable your automated alert system to send out daily, weekly and/or monthly personalized alerts to users.
Written by
Anna Brogan
Updated over a week ago
Preview your automated alerts
See a sampling of content that will be included in your automated alerts before they're sent.
Written by
Alli Pierpont
Updated over a week ago
Learn how tagging impacts email content
The way you tag a piece of content determines who it will reach when included in automated alerts.
Written by
Alli Pierpont
Updated over a week ago
See how users are engaging with your automated email alerts
Utilize your site's analytics to better communicate with your users.
Written by
Alli Pierpont
Updated over a week ago
Set up featured posts in automated emails
Give priority to a specific post by featuring it in your automated emails.
Written by
Anna Brogan
Updated over a week ago
Edit the content of automated emails
Choose the types of content and number of posts you want in your daily, weekly, and monthly automated emails.
Written by
Anna Brogan
Updated over a week ago
Customize automated email campaigns
Create an exception to the typical format of your automated emails using the Customize tab.
Written by
Anna Brogan
Updated over a week ago
Learn the rules of automated email content
How is content pulled into automated emails when you choose the daily, weekly or monthly frequencies?
Written by
Anna Brogan
Updated over a week ago
Custom Emails
Create custom emails
Actualize small or large-scale push email campaigns using uConnect's powerful custom email builder.
Written by
Anna Brogan
Updated over a week ago
Learn best practices: custom email campaigns and use cases
Capture the vision of the potential impact custom emails can have on your campus community.
Written by
Anna Brogan
Updated over a week ago
Market to students through custom emails
Using custom emails is an excellent way to send targeted messages to specific student audiences.
Written by
Alli Pierpont
Updated over a week ago
Market to alumni through custom emails
Create targeted email campaigns to engage with alumni and draw them to your platform.
Written by
Alli Pierpont
Updated over a week ago
Market to employers through custom emails
Create targeted email campaigns to engage with employers and draw them to your platform.
Written by
Alli Pierpont
Updated over a week ago
Market to faculty through custom emails
Create targeted email campaigns to engage with faculty and draw them to your platform.
Written by
Alli Pierpont
Updated over a week ago
Find analytics on custom emails
Better understand how users are interacting with specific custom emails
Written by
Anna Brogan
Updated over a week ago
Market to Students
So you want to market to students?
An overview of marketing to students with your uConnect platform.
Written by
Alli Pierpont
Updated over a week ago
Market to students with social media campaigns
Engage with students through the social media platforms they already use daily.
Written by
Alli Pierpont
Updated over a week ago
Market to students through press releases and your campus newsletter
Get the word out with your previously established media channels!
Written by
Alli Pierpont
Updated over a week ago
Use students to market to students
Your student stakeholders can be reached effectively by their peers; learn how to utilize this resource to increase engagement!
Written by
Alli Pierpont
Updated over a week ago
Market to Employers
So you want to market to employers?
An overview of marketing to employers with your uConnect platform.
Written by
Alli Pierpont
Updated over a week ago
Market to employers with social media campaigns
Use your social media platforms to increase career center exposure with employers.
Written by
Alli Pierpont
Updated over a week ago
Market to Alumni
So you want to market to alumni?
An overview of marketing to alumni with your uConnect platform.
Written by
Alli Pierpont
Updated over a week ago
Market to alumni with social media campaigns
Use your social media platforms to increase career center exposure with alumni.
Written by
Alli Pierpont
Updated over a week ago
Engage alumni directly through guest blog contributions
Alumni can submit content directly to your platform through their own accounts.
Written by
Alli Pierpont
Updated over a week ago
Market to Faculty
So you want to market to faculty?
An overview of marketing to faculty with your uConnect platform.
Written by
Alli Pierpont
Updated over a week ago
Engage faculty directly through guest blog contributions
Faculty can submit content directly to your platform through their own accounts.
Written by
Alli Pierpont
Updated over a week ago