A great way to market to alumni is through Custom Emails. Custom emails are useful when you want to create targeted campaigns that can address the specific needs, interests and goals of a unique audience, in this case - alumni. Have an upcoming alumni event, new hiring opportunity, or featured job that might be of particular interest to alumni? Target them directly with a custom alert and let them know!
Welcome Campaigns are a great use of Custom Emails email builder. Whether you’re launching your site, or welcoming a new wave of recent graduates to the alumni world, welcome campaigns introduce alumni to your site and set the tone for your relationship with them post grad.
Welcome Emails should contain a clear message - what’s the first thing you want your alumni to know? Make it clear what value future emails & alerts will bring to them. Encourage them to sign up for alerts so that they can stay connected with new opportunities available through your career center!
A great way to draw attention? Include a catchy title to your email! This will entice alumni to click on your message and read further. Include a direct link to you career center website within the body of the email to make it as easy as possible for alumni to explore your website.
Check the Email Builder in your dashboard - you might find some great templates set up for you there! Want more information on how to build an email? Read this article on using your Custom Email builder to become a pro.