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A strong employer sponsorship program can help fund your Virtual Career Center while strengthening partnerships with key employers. Whether you are building a sponsorship program from scratch or looking to expand an existing one, follow these five steps to secure funding and grow employer engagement.
Step 1: Identify Target Employers
Identify 5-10 of your top hiring companies:
Employers attending career fairs or on-campus events
Companies with strong alumni connections
Local businesses invested in workforce development
Step 2: Develop a Sponsorship Program
Use our sponsorship template to create clear tiered sponsorship options. Define pricing and benefits for each level.
Example Sponsorship Tiers:
Gold ($15,000): Headline sponsor with logo placement on the front page
Silver ($10,000): Sponsor a specific community
Bronze ($5,000): Sponsor to be featured in our newsletter
Optional Add-Ons: Priority placement at career fairs and exclusive tabling opportunities
Step 3: Promote the Sponsorship Program to Employers
Once your sponsorship tiers are finalized, reach out to target employers via email to secure funding.
Include a link to a landing page where they can learn more and express interest.
Step 4: Implement Sponsorship Features in uConnect
Once a sponsor, update your platform reflect their support.
Add Sponsor tags
Navigate to Manage
Then Content Categories
Then Sponsors and tag the employer.
Create a Sponsors page
Go to Publish
Then to Pages
Then to Sponsors to add introductory text and showcase sponsors.
Customize Employer Community pages: Add a CTA button in the intro text space and link sponsorship details in the main navigation.
Step 5: Promote Sponsors and Track Success
To maintain strong sponsor relationships and attract future partners:
Announce new sponsors with a campus-wide email.
Feature sponsors in newsletters and community pages.
Track engagement and report back to sponsors.