What are the differences between automated emails and custom emails?

Custom Emails vs. Automated Emails

Custom Emails
Send one-time, personalized messages to targeted groups.

• Fully customizable layout and content

• Add static text, images, and dynamic content

• Choose recipients using tags (e.g., “Juniors” in “Healthcare”)

• Track email engagement and analytics

Automated Emails
Recurring emails that proactively deliver relevant content.

• Sent daily, weekly, and/or monthly with no manual work

• Pulls content directly from your platform based on user interests

• Uses intelligent ranking (New, Upcoming, Expiring, and Randomized) to highlight the most relevant posts based on your preferences.

• Great for ongoing engagement without needing to build a newsletter