A great way to market to faculty is through Custom Emails. Custom emails are useful when you want to create targeted campaigns that can address the specific needs, interests and goals of a unique audience, in this case - your staff. Have an upcoming event, new employer partnership you want them to relay to your students, or blog content you think they should read? Target them directly with a custom email alert and let them know!
Welcome Campaigns are a great use of the Custom Alerts email builder. Whether you’re launching your site, or welcoming in a new faculty member, welcome campaigns introduce staff to your site and set the tone for your relationship with them.
Welcome Emails should contain a clear message - what’s the first thing you want your faculty to know? Make it clear what value future emails & alerts will bring to them. Encourage them to sign up for emails so that they can stay connected with new opportunities available for themselves and their students through your career center!
A great way to draw attention? Include a catchy title to your email! This will entice faculty to click on your message and read further. Include a direct link to you career center website within the body of the email to make it as easy as possible for staff to explore your website.
Check the Email Builder in your dashboard - you might find some great templates set up for you there! Want more information on how to build an email? Read this article on using your Custom Email builder to become a pro.