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Learn about the different ways to present content on your uConnect platform
Learn about the different ways to present content on your uConnect platform

Explore a comprehensive guide of all content types and ways to publish content on your uConnect platform

Shannon Desmond avatar
Written by Shannon Desmond
Updated over a week ago

Locate different content types

Learn about when to use each content type listed in the backend of your platform, underneath the “Publish” and “Manage” section, including blogs, employers, jobs, people, events, resources, classes, organizations, experiences, videos, and Communities.

When should I use each content type?


Blogs, located under Publish>Blogs, are a great way to feature advice articles for students, or get quick messages across while simultaneously adding visual variety to your platform. These can be student or alumni success stories, tips to support with one’s career and academic journeys, suggestions for preparing for an interview, or ways to cope with challenges in the workplace. Admin and staff can either manually add a new blog post, or publish an article from one of our third-party content providers.


In order to feature a job on your uConnect platform, there will need to be an employer profile associated with the job published first. With our employer content type, staff and admin can feature sponsors or employers they want to highlight to their community by including basic information, such as a logo, featured image, employer name, website, social links, and more. Employers can either be published from the pending section after they’re pulled over from a job board integration, or published manually.


Through the Publish>Jobs tab, feature information about available internship opportunities, fulll-time jobs, part-time jobs, work study positions, and more with our jobs content type. Admin posting jobs can include a job description, link to apply, expiration date, location, etc. for students and alumni. Jobs can be pulled in through a CSM integration, or uploaded manually as well, and are a great way to highlight a variety of experiential learning and professional development options.


Use the People content type under Publish>People to feature mentors, community experts, or point of contacts on different Communities that are in a position to offer advice for students interested in a particular field or industry. Those added with the People content type will not have access to the backend of your platform, but you will have the option to fill out information, including a headline, position, company, profile URL, and LinkedIn URL to be featured on the front end. People can also be tagged to different content categories to help categorize them under different sections or widgets on your front end. For example, there can be one section of a Community set up to pull in those classified as mentors, and another for community experts or faculty and staff. Additionally, adding someone to the “People” content type automatically stores them on a “People” library page. Community experts can be added to the people content through an integration with a mentor tool or manual upload.


Our Event content type located under Publish>Events helps spread the word about important events such as career fairs, information sessions, virtual sessions/workshops, and on-campus interviews for your students. With the Event content type, admin can collect internal RSVPs and send reminder emails to those registered. In addition to the RSVP field, events can include a short description for platform visitors to read, a “learn more” URL, start and end date, location, featured image, logo, contact name, and more, keeping all your event details stored together in one central and organized location! Like other content types, events can either be published when fed in through an integration, or manually from your backend.


Featured classes, found under Publish>Classes, allow you to engage a greater number of often-overlooked but highly influential career services stakeholders: faculty members. With learning pathways, faculty members can strategically promote featured courses on your platform's Career Communities pages. Our Classes content type can include a brief description of the course, professor name, amount of credits, “read more” URL, and a featured image. In addition to faculty-led courses, you may also use this section to highlight LinkedIn Learning classes.


Professional and student organizations can be featured under Publish>Organizations through our Organizations content type, and can affect a student's career readiness directly, or contribute to a student's sense of community and well-being while at school, increasing persistence and completion. Users can build out an organization’s page to feature a title, description, contact information, logo, and header image. Organizations can be published manually to be featured on a Community, or pulled in through an integration. All organizations will have "/organizations" within its URL.


By adding experiential learning opportunities under Publish>Experiences like study abroad programs, volunteer trips, scholarship opportunities, and employer-sponsored challenges to your Communities, you can expand a student's idea of career development beyond resume writing and interview prep and into a world of immersive education. This content type can be used to feature multi day events or opportunities that would build a more comprehensive career education journey for you students.


Our video content type, located in the Publish>Videos area of the dashboard, supports videos hosted on Youtube, Wistia, Vimeo, Kaltura, Career Spots, and Candid Careers, allowing staff and admin to embed video content into Communities using simply a URL. For each video added, users have the option to include a thumbnail image or description, and can choose whether they’d like it featured as a “hero video.” If content is added using our video content type, the URL will read "/videos." It's important to use the video content type to display your videos instead of statically linking to videos on one of these platforms, to ensure the content is able to play directly in your uConnect platform, users can filter videos by the topic they're hoping to learn more about, and you can tag these videos to related Communities.


The Resources content type under Publish>Resources can be used to display anything from external tools or websites that contribute to a student’s career exploration, or internal guides, including PDFs, Word documents, PowerPoints, and more, that cover a variety of topics. Such topics may include resume-writing templates, advice for constructing cover letters, interview guides, institution policies, financial assistance information, and guides for using important career tools, including LinkedIn or O*Net Online. Once an internal or external resource is created, it can be tagged or featured in as many Communities on your uConnect platform as you’d like. When a resource is created once, all you’ll need to do is tag it to another location if there’s another area of the platform you’d like it featured on, rather than starting from scratch to build the resource. Resources differ from custom pages in this way, since custom pages display static information that cannot be tagged to live on other areas of your platform. To tell if something is added as a resource, look for "/resources" in its URL.


Communities under Manage>Communities are pages that work to dynamically pull in a variety of different content types when assigned the same shared tag. Every type of content on your platform, such as jobs, events, people, and blogs can be tagged to Communities. The purpose of a Community is to store related information about a particular career interest or identity, allowing users to view a full range of resources, people, and events connected to a topic. Communities should be created when you know you'd like to create a page about a specific topic (for example, First Generation Students) that will have multiple content types (i.e. blogs, events, experiences, etc.) feeding in, all related to advice and resources for the topic at hand. To learn more about community pages, check out this article. To easily tell whether something is a Community, take a look at its URL: every Community will have "/channels" added in its URL.

Content Categories

Content Category pages under Manage>Content Categories are another great way to organize information about jobs, employers, events, resources, blogs, experiences, videos, organizations, classes, or people. They differ from Community tags/pages, as Content Category tags and their automatically generated pages can organize only a single type of content. For example, an event cannot be tagged with a “Resource” Content Category tag, and so will not appear on that Content Category page. Content Category pages automatically pull in and display the information that is tagged to that one specific content category. Content categories also act as filters on the front end, for the specific content type they relate to. For both content category and community pages, users have the ability to add static text and set banner images, to provide introduction and context to your Community or Content Category Page. To figure out whether something is a content category, take a look at the page's URL: every content category will have "/category" listed in its URL. You can create a content category by following the steps in this article here.

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