Alerts signup is how stakeholders such as students, alumni, faculty/staff, employers, and parents can set preferences for the content they would like to receive based on their individual interests.

With emails signup you can be confident that important content is reaching the right people, and that everyone is getting only content that is relevant to their interests. By personalizing their preferences, each user is creating an individual and unique request for the pieces of great content you are posting.

There are two tiers of options for email preference. The first is for types of content such as jobs, blogs, resources and events. The second is for areas of interest, such as Academic Categories (majors) or Industries. Sometimes it is appropriate for students to select the college or department in which their major resides.

http://careers.college.indiana.edu