Within your uConnect platform, you can gain subscribers in three ways. The first is through organic user signups, the second is through an automated integration (SIS) with your institution's user data system, and the third is through uploading a subscriber list into your platform.
Remember, your platform is designed to be open-access to all stakeholders so that a user could still view your content without being a subscriber. That being said, subscribers allow you to proactively communicate with your audience making them a valuable part of your marketing and engagement toolkit.
What you can do with subscriber list uploads:
Add or replace new students, employers, faculty, staff, etc. into your Subscribers section to receive email content
Update or remove tags associated with subscribers of the above stakeholder groups so that they can receive different email content
Delete any of the above subscribers so they no longer receive emails
In order to take any of these actions, you will need to have a properly formatted .xls, .xslx or .csv file to upload into your platform. Read on to learn how to format your file before you upload it into your platform!
1. Determine the Audience type for your subscriber list. You are able to upload multiple subscriber types within one file or a singular subscriber type.
You can view what Audience types you can upload subscriber lists for by referring to your Audience/Stakeholder Communities under Manage>Communities. See below:
In any file where you are uploading multiple subscriber types, you will need to include a column in the file that includes the subscriber type for each subscriber. For example, if you were uploading a file of students and alumni, you would need a subscriber type column, and to indicate in each row who was a student and who was an alumni.
2. Add required fields. You can use this template to begin formatting your Subscriber List with the needed columns. To add new users, you will be required to include first name, last name and email address. If you are adding a student subscriber list, and you have Single Sign-On (SSO) enabled on your platform, SSO ID is a required field.
3. Add optional fields. Within your spreadsheet, you can add as many columns as you like that correspond to a Community Group within your platform. This is optional, but allows you to pre-subscribe a subscriber to a Community. For example, if you wanted to pre-subscribe your students to a relevant Career Community, you would want to include a column for your Career Community Group. In that column, to then include Community data, you would indicate that subscriber's corresponding Career Community, such as 'Finance' or 'Marketing', in their row of user information.
If there are multiple Communities that you would like to subscribe someone to within the same Community Group, those can be separated by semicolons. If you would only like to pre-subscribe certain users, you can leave any row under the column blank.
Lastly, if you are uploading a student or alumni file and would like to include Graduation Date, this must be in a four-year format, such as 2025, and not as a specific date, such as June 2025 or 6/2025.
4. Download your file. Download your newly built subscriber file as a .xls, .xslsx or .csv file and navigate to Engage > Subscribers > Upload Subscribers to upload your new file.