Tagging a piece of content is crucial to ensuring that it will end up in front of the right users. If you don't tag a piece of content, such as a video, blog, resource, etc. it won't be pulled into communities or alerts, making it appear less relevant and harder to find for students.
Tagging content ensures that any piece of content that you publish can appear on the relevant community pages and can be included in alerts to subscribers with matching interests. For instance, if you tag a blog post to 'Healthcare', and have the blog widget configured, than your blog post will automatically appear in the 'Healthcare' career community.
There are three key steps to tagging a piece of content:
assign at least one 'Audience' community: this tells the platform who the content is meant for, and allows it to be eligible for your automated alerts
assign at least one content category: this tells the platform what kind of content your creating, and allows it to be found through filtering
assign at least one community: this tells the platform what the topic of the content is, and allows it to appear on your communities
Note: You have to do all three steps above to ensure that the content will end up in a subscriber's alerts.
To learn how to tag content, follow the instructions below:
scroll to the bottom of the screen for the piece of content you're editing
once you get to the 'Communities' section, click on the tag for the relevant audience categories (a good rule of thumb for assigning audience communities is to ask yourself 'who could benefit from seeing this piece of content?')
next, tag the relevant content category (shown as resource categories, in the example below) based on the kind of content you're posting (a good rule of thumb for assigning a category is to think 'what is the format for this piece of content? what is the type?')
lastly, tag the relevant communities, it's important to be specific here, and tag only the relevant communities rather than all of them (as a good rule of thumb, ask yourself 'what topics does this piece of content cover?')
as a pro tip, remember not to over-tag your content! Content that is tagged to too many areas will dilute what your users find in their automated alerts, on communities that they visit and when they filter through the platform. If a user finds the same content everywhere that they go, it can reduce your engagement
You'll know you've selected the tags when they turn blue. Once you're done, click 'Publish' or 'Update' to save your tags!