Analyze Overview Video
The Analyze tab in your Admin Dashboard is your home base for understanding how students, alumni, and staff are engaging with your uConnect platform. From page views and user activity to subscriber growth and student outcomes data, this is where you'll find the insights that show what's working — and what needs a second look.
Let's walk through each section under Analyze.
📊 Engagement Insights
Engagement Insights is broken into two tabs: Trends and Top Pages.
Trends
Trends gives you a high-level view of overall traffic and activity on your platform. By default, it displays the last month of activity, but you can click the calendar icon to adjust your date range — including year-over-year comparisons going back several years.
In the top right corner, you'll also see Users in the Last 30 Minutes — a real-time look at who's on your platform right now.
Below that, you'll find your core engagement metrics. Hover over the question mark icon next to any metric for a quick definition, or reference the list below:
- Pages: The number of webpages your users viewed. Repeated views of a single page are counted.
- Total Users: The number of distinct users who visited your site — this includes both logged-in users and anonymous visitors.
- Active Users: Unique users who visited for the first time, or returned and engaged with your site for at least one second, during the selected period.
- Sessions: The number of sessions that began on your site. A session runs from when a user lands on a page until they navigate away or close their browser.
- Engaged Sessions: Sessions that lasted longer than 10 seconds or included two or more screen views.
- Engagement Rate: The percentage of sessions that were engaged (Engaged Sessions ÷ Sessions). We generally like to see platforms around 50% or higher — meaning at least half of your users are spending meaningful time on the platform.
You can click through the tabs above the chart to explore each metric in more depth, and click any point on the chart to see totals for that specific moment in time.
Sources
Scroll further down on the Trends page to find Sources — a breakdown of how users are finding your platform, shown as a pie chart. A few things to look for:
- Search Engines (Google, Bing, Yahoo, etc.): A healthy slice here is a great sign — it means your platform has strong SEO and is easy to find organically.
- Direct: Users who navigated straight to your platform, likely because they've bookmarked it or know your URL by heart.
- Other sources you may see include your institutional website, AI tools (like ChatGPT), your LMS (Canvas, Blackboard, etc.), mass email tools (Mailchimp and similar), Handshake, or emails sent directly from uConnect.
- Not Set: Traffic that couldn't be attributed to a specific source.
All of this data is collected and displayed via Google Analytics.
Pages
Pages shows your most-viewed content, ranked from highest to lowest page views. Just like Trends, you can adjust your date range here. You can also filter by content type (blogs, communities, classes, etc.) using the dropdown menu to see exactly what's resonating with your audience.
🎯 Activity Insights
Activity Insights covers three areas: content activity, subscriber analytics, and student outcomes. This section shows a summary of content submissions on your platform, including:
- Guest submissions (if you use the Guest Contributor Portal)
- Staff-submitted content
Subscriber Analytics
This section covers all the communities your platform offers to subscribers — anyone who can create an account and opt into content.
You'll see two key columns:
- Opt-In Subscribers: Users who manually created an account and selected their own interests (for example, a student who signs up and opts into the Agriculture career community).
- Total Subscribers: Everyone who's part of a community, whether they opted in themselves or were added automatically through your Student Information Sync (SIS) or a managed subscriber upload.
Scroll through to see all of your community groups and sub-communities, along with subscriber counts for blogs, jobs, and event categories — a great way to gauge which topics your audience cares about most.
Student Outcomes
This is where you can upload and manage your First Destination Survey (outcomes) data. We have a dedicated collection of articles and trainings on this topic, so we won't go deep here — but a quick overview of what's available:
- Basic Outcomes Upload (included with all plans): Gives you access to four tabs, allowing you to upload your data, view it internally, and make it searchable within AI Search.
- Outcomes Data Visualization (upgraded module): Unlocks the full suite of tabs, including:
- A dedicated, brandable landing page to showcase your outcomes data
- Custom filters for a more personalized browsing experience
- Built-in charts to visualize your data
- Custom descriptions
- Embed codes, so you can place specific charts (like outcomes for a single academic program) directly on institutional webpages
That covers everything available in the Analyze section! We encourage you to check in regularly — these insights are one of the best ways to understand what's resonating with your audience and where there's room to grow.