Within your dashboard, there is a tab on the left labeled "Analyze". From here, you have the option to view "Engagement Insights" and "Activity Insights," which display a variety of metrics that you can use to track your website's performance. 

Engagement Insights looks at your audience interaction with your platform. This data includes 3 sections:

Trends looks at the overall traffic and engagement of your platform, with unique data points for engaged sessions, active users, and engagement rate. What’s more, is that every data point comes with a baked in definition. Simply hover over the question mark next to the data point for a description of what that data point means or see the definitions below!

Pages looks at the top viewed posts within each type of content across your platform. Yes, that means we’ve expanded this section to include all content types! You can filter for the type of content you’d like to view within the drop-down list at the top of the page. In addition to content types, you can also now filter for Communities, to see which are generating the most engagement across your platform!

As a result of the GA4 migration, uConnect has ensured that you have access to historical Universal Analytics data in your dashboards.

We started collecting data using GA4 in November of 2022, so your new reports will look back that far as well. Any insights you’d like to see of engagement prior to November, should be referenced using the ‘Legacy Reports’ section of your dashboard, mentioned above.

You can adjust the date range in each tab to look at years of data at a time, or even focus on a specific day.

Engagement analytics further identifies audience interaction by displaying top posts in each of your categories, including jobs, blogs, pages etc. so that you can see where your audience is most engaged and what content is attracting the most attention.

You can view top viewed content over any given date range by scrolling to the bottom of the Analyze > Engagement Insights page, setting your date-range filter, and scrolling to the bottom section of the page, titled: Top Pages.

(To view this section, navigate to Analyze > Activity Insights)

Activity Insights looks specifically at the career center's use of the platform through posts, active users, and email campaigns over an adjustable date range. It identifies how many posts have been submitted by guests or staff members, what user types are posting, and the types of email campaigns being pushed out. Specifically, you can see, for the content types that you're currently leveraging:

You can also see the number of unique guests that contributed over the selected date range, number of staff that logged into the platform, the number of waves of automated alerts that were sent, and the number of custom emails (push campaigns) delivered.
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