Within your uConnect platform, you have the ability to view real-time data, at any time, powered by Google Analytics. This insight into your data gives you the ability to understand not only your overall engagement, but to also curate your platform and marketing strategy in alignment with your audience's interests.
Analytics in your uConnect platform are available under two primary areas. The first is under 'Analyze' found, when logged in, under the left-hand side of your admin dashboard. The second area can be found under 'Engage > Emails > Sent Emails.'
Below, we review the different data points that are available within your uConnect dashboard:
Engagement Insights:
All able to be filtered by any given date range
Pageviews (overall, by content type, by individual piece of content)
Total Users
Active Users
Sessions
Engaged Sessions
Engagement Rate
Sources
Activity Insights:
All able to be filtered by any given date range
# of content submitted by guests, by content type
# of content published by career center team members, by content type
Total # of content published, by content type
# of guests who have submitted content
# of career center team members who have published content
Subscriber Analytics:
Opt-in subscribers, by Community
Total subscribers, by Community
Emails:
All on a per sent email basis
Open rate
Unique opens
Click rate
Unique click rate
Top links clicked