There are many helpful data points you can view in the Analyze section of your uConnect platform, but you still may want to take a deeper dive into your analytics and view more data points.

To do this, you'll need access to Google Analytics, specifically GA4. We will need to send your data to a secondary property that needs to be created by you or a contact in marketing/IT at your institution that has access to a Google Account/Gmail email address (ie: gmail.com or your institutional email!). Here are instructions you or another contact at your institution can follow. You’ll need to create a new property in Google Analytics 4 ("Create a GA4 property"), then share the measurement ID with us.

Here's a 5-minute video reviewing the process.

Once you get to the final step, you'll see a measurement ID (looks like G-#########) is generated. You can share that number with us, via a Support Ticket, and then we can sync the data from your Google Analytics 4 uConnect property to begin to appear in the Property that you've created.
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After this is set-up, the data from your instance should start to appear in 24 hours or less. Note this data is not retroactive; it will only start tracking starting on the day you've setup the instance. If you're unfamiliar with Google Analytics, we definitely recommend taking their quick training and visiting their extensive collection of help articles and their community space!

Once we have linked your data to your secondary Google Analytics 4 instance, what we can do is create what we call a "source link" tag to the URL associated with the buttons in the widget. This allows you to track clicks on that particular link within Google Analytics itself. You would want to add "/?utc_source=LOCATION" at the end of the URL in question.

For example, you may want to track clicks to a Career Success Outcomes resource page. You would add "https://uconnect.university.edu/resources/career-success-outcomes/?utc_source=homepage_side_widget," noting in particular the "utc_source" tag, and associate this URL with the widget on your home page. This Google Analytics article reviews this process.

After you've selected the new tags for the URLs in that widget, please submit a new widget support ticket with the URL and we can then adjust the URLs for all buttons in associated widgets so you can begin to track engagement. Your final step would be to create a custom report in Google Analytics to track this engagement and we recommend reading this helpful article to get started.