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AI Search, User Authentication & SSO

Authentication — whether a student is logged in or not — has a significant impact on the AI Search experience. This article explains how login affects what students can do and see, how SSO-protected content works, and why setting up SSO is one of the most impactful things you can do to maximize the value of AI Search for your institution.

 How Login Affects the AI Search Experience

AI Search is accessible to all visitors, but the experience is meaningfully different depending on whether a user is authenticated:

Guest (Not Logged In)

• 1 search per session maximum

• No personalized results

• No search history saved

• No Engagement Score contribution

• SSO-protected content is not surfaced

• After 1 search, prompted to log in

Logged In

• Unlimited searches

• Personalized results based on role, graduation year, and community affiliations

• Search history saved (student can delete at any time)

• Activity contributes to Engagement Score

• SSO-protected content accessible within permission scope

How SSO-Protected Content Works

Some content on your VCC may be protected behind a login wall — for example, resume templates, appointment booking pages, or resources restricted to specific student populations. AI Search fully respects these permission boundaries.

  • If a student is not authenticated, AI Search will not surface SSO-protected content — even if it would be relevant to their question. The system is designed to prefer returning no result over surfacing content a student isn't authorized to see.
  • Once a student logs in, AI Search can retrieve and surface content within their permission scope, just as they would be able to access it directly through the platform.
  • Students log in using the same credentials they already use to access your VCC. No separate account is required.

ai search not surfacing SSO-protected content


Why SSO Is Strongly Recommended

Single Sign-On (SSO) is the most reliable way to ensure your students can log in seamlessly — and login is foundational to getting full value from AI Search. Here's what SSO makes possible:

  • Higher login rates — when students can authenticate with their existing institutional credentials (no separate password to remember), login friction is dramatically reduced.
  • Better engagement data — Engagement Scores are only generated for logged-in users. Without SSO, many students may use AI Search anonymously and their activity won't be captured.
  • Personalized results — personalization only works for logged-in users. The more students who log in, the more tailored and useful their AI Search experience becomes.

There is no charge to set up SSO. If your institution doesn't have SSO configured yet or needs assistance, please read our SSO documentation first and then submit a support ticket to get started.


Non-Student Users

AI Search is not limited to students. Alumni, faculty, staff, and other users can also interact with the experience. Login flows for non-student users mirror your existing VCC workflows, so the authentication process is consistent regardless of who is accessing the platform.

Pro Tip: Even if SSO is not yet set up at your institution, encourage students to log in manually when they first access the VCC. A brief note in your adoption communications explaining the benefits of logging in (personalized results, saved history) can meaningfully increase your authenticated session rate.