--- title: Market Your Platform | uConnect Knowledge Base description: Leverage uConnect's marketing technology to expand your reach of influence. --- [![uConnect](https://s41911.pcdn.co/wp-content/uploads/logo.svg)](https://www.gouconnect.com/) - [Knowledge Base](https://support.gouconnect.com/) - [Career Everywhere](https://www.gouconnect.com/career-everywhere/) - [Community](https://www.gouconnect.com/career-everywhere/community/access/) - [Submit a Ticket](https://share.hsforms.com/10AUHU9-DRi-Bw3fdB-SUYA8bok) - [Support Portal Login](https://support.gouconnect.com/_hcms/mem/login) ✕ ## Submit a Ticket Loading support form... [Skip to content](https://support.gouconnect.com/articles/market-your-platform#main-content) Open main navigation Close main navigation What do you need help with today? - There are no suggestions because the search field is empty. 1. [uConnect Knowledge Base](https://support.gouconnect.com/articles) 2. [Market Your Platform](https://support.gouconnect.com/articles/market-your-platform) # Market Your Platform Leverage uConnect's marketing technology to expand your reach of influence. - [Market to students through press releases and your campus newsletter](https://support.gouconnect.com/articles/424803-market-to-students-through-press-releases-and-your-campus-newsletter) - [Recommendations for Improving Search Engine Optimization (SEO)](https://support.gouconnect.com/articles/9346618-recommendations-for-improving-search-engine-optimization-seo) - [Platform Management Recommendations for Small Teams & Offices](https://support.gouconnect.com/articles/platform-management-recommendations-for-small-teams-offices) - [Empower faculty members to promote academic classes](https://support.gouconnect.com/articles/348464-empower-faculty-members-to-promote-academic-classes) - [Learn about guest posting](https://support.gouconnect.com/articles/34150-learn-about-guest-posting) - [Publish guest contributors' posts](https://support.gouconnect.com/articles/34156-publish-guest-contributors-posts) - [What's a community expert?](https://support.gouconnect.com/articles/1190713-what-s-a-community-expert) - [How Automated Email Cadences Work (Daily, Weekly, Monthly)](https://support.gouconnect.com/articles/how-automated-email-cadences-work-daily-weekly-monthly) - [Create custom emails](https://support.gouconnect.com/articles/34140-create-custom-emails) - [Learn the rules of automated email content](https://support.gouconnect.com/articles/411991-learn-the-rules-of-automated-email-content) - [Market to employers through custom emails](https://support.gouconnect.com/articles/435819-market-to-employers-through-custom-emails) - [Market to students through custom emails](https://support.gouconnect.com/articles/424668-market-to-students-through-custom-emails) - [Market to alumni through custom emails](https://support.gouconnect.com/articles/440087-market-to-alumni-through-custom-emails) - [Market to faculty through custom emails](https://support.gouconnect.com/articles/440114-market-to-faculty-through-custom-emails) - [Market to alumni with social media campaigns](https://support.gouconnect.com/articles/440088-market-to-alumni-with-social-media-campaigns) - [Market to students with social media campaigns](https://support.gouconnect.com/articles/424779-market-to-students-with-social-media-campaigns) - [Market to employers with social media campaigns](https://support.gouconnect.com/articles/435847-market-to-employers-with-social-media-campaigns) - [Marketing to your stakeholders](https://support.gouconnect.com/articles/440110-marketing-to-your-stakeholders) - [Hide preferences on account sign-up](https://support.gouconnect.com/articles/9682097-hide-preferences-on-account-sign-up) - [uConnect Virtual Career Center Marketing Toolkit](https://support.gouconnect.com/articles/uconnect-virtual-career-center-marketing-toolkit) - [Engage faculty directly through guest blog contributions](https://support.gouconnect.com/articles/440134-engage-faculty-directly-through-guest-blog-contributions) - [Platform management recommendations for large offices](https://support.gouconnect.com/articles/4576376-platform-management-recommendations-for-large-offices) - [Create an Employer Sponsorship Program in 5 Easy Steps](https://support.gouconnect.com/articles/10910226-create-an-employer-sponsorship-program-in-5-easy-steps) - [Promote blog posts, jobs & events with the social publisher](https://support.gouconnect.com/articles/397128-promote-blog-posts-jobs-events-with-the-social-publisher) - [Assign Community Facilitators](https://support.gouconnect.com/articles/1423666-assign-community-facilitators) - [Engage faculty members on your career services platform](https://support.gouconnect.com/articles/56834-engage-faculty-members-on-your-career-services-platform) - [How do employers set up their own employer profiles?](https://support.gouconnect.com/articles/511193-how-do-employers-set-up-their-own-employer-profiles) - [Learn how tagging impacts email content](https://support.gouconnect.com/articles/1392313-learn-how-tagging-impacts-email-content) - [Set up automated emails](https://support.gouconnect.com/articles/11179633-set-up-automated-emails) - [How to attract more readers](https://support.gouconnect.com/articles/758868-how-to-attract-more-readers) - [Use students to market to students](https://support.gouconnect.com/articles/424805-use-students-to-market-to-students) - [Engage alumni directly through guest blog contributions](https://support.gouconnect.com/articles/440094-engage-alumni-directly-through-guest-blog-contributions) - [Learn the differences between custom email and automated emails](https://support.gouconnect.com/articles/4713134-learn-the-differences-between-custom-email-and-automated-emails) - [Unsubscribing from automated and custom emails](https://support.gouconnect.com/articles/2725428-unsubscribing-from-automated-and-custom-emails) - [Learn best practices: custom email campaigns and use cases](https://support.gouconnect.com/articles/45079-learn-best-practices-custom-email-campaigns-and-use-cases) - [Learn best practices: guest contributors](https://support.gouconnect.com/articles/34161-learn-best-practices-guest-contributors) See less ▼ ## Activation and Promotion Guides - [Activation and Promotion Guide: Experiences Module](https://support.gouconnect.com/articles/activation-and-promotion-guide-experiences-module) - [Activation and Promotion Guide: People Module](https://support.gouconnect.com/articles/activation-and-promotion-guide-classes-module-0) - [Activation and Promotion Guide: Classes Module](https://support.gouconnect.com/articles/activation-and-promotion-guide-classes-module) - [Activation and Promotion Guide: Video Module](https://support.gouconnect.com/articles/activation-and-promotion-guide-video-module) - [Activation and Promotion Guide: Outcomes Data Visualization Module](https://support.gouconnect.com/articles/activation-and-promotion-guide-outcomes-data-visualization-module) - [Activation and Promotion Guide: Labor Market Insights Module](https://support.gouconnect.com/articles/activation-and-promotion-guide-labor-market-insights-module-) - [Activation and Promotion Guide: Curation Kits](https://support.gouconnect.com/articles/activation-and-promotion-guide-labor-market-insights-module-0) - [Activation and Promotion Guide: Blogs Module](https://support.gouconnect.com/articles/activation-and-promotion-guide-labor-market-insights-module-0-0) See less ▼ - [Get Started](https://support.gouconnect.com/articles/get-started) - [AI Search](https://support.gouconnect.com/articles/ai-search) - [Analytics & Data](https://support.gouconnect.com/articles/analytics-data#main-content) - [Outcomes Data](https://support.gouconnect.com/articles/analytics-data#outcomes-data) - [Platform Analytics](https://support.gouconnect.com/articles/analytics-data#platform-analytics) - [Google Analytics](https://support.gouconnect.com/articles/analytics-data#google-analytics) - [Publish Content](https://support.gouconnect.com/articles/publish-content) - [Manage Your Communities & Content Categories](https://support.gouconnect.com/articles/manage-your-communities-content-categories#main-content) - [Communities](https://support.gouconnect.com/articles/manage-your-communities-content-categories#communities) - [Content Categories](https://support.gouconnect.com/articles/manage-your-communities-content-categories#content-categories) - [Manage Subscribers & Users](https://support.gouconnect.com/articles/manage-subscribers-users) - [Platform Design](https://support.gouconnect.com/articles/platform-design#main-content) - [Widgets](https://support.gouconnect.com/articles/platform-design#widgets) - [Block Editor (WordPress)](https://support.gouconnect.com/articles/platform-design#block-editor-wordpress) - [Menus](https://support.gouconnect.com/articles/platform-design#menus) - [Accessibility Hub](https://support.gouconnect.com/articles/accessibility-hub#main-content) - [Block Editor](https://support.gouconnect.com/articles/accessibility-hub#block-editor) - [Market Your Platform](https://support.gouconnect.com/articles/market-your-platform#main-content) - [Activation and Promotion Guides](https://support.gouconnect.com/articles/market-your-platform#activation-and-promotion-guides) - [Modules & Integrations](https://support.gouconnect.com/articles/modules-integrations#main-content) - [Outcomes Data Visualization](https://support.gouconnect.com/articles/modules-integrations#outcomes-data-visualization) - [Technical Configurations](https://support.gouconnect.com/articles/technical-configurations#main-content) - [Automated Subscriber Uploads (SIS)](https://support.gouconnect.com/articles/technical-configurations#automated-subscriber-uploads-sis) - [Product Updates](https://support.gouconnect.com/articles/product-updates) - [Customer Training Recordings](https://support.gouconnect.com/articles/customer-training-recordings) - [Candid Career+](https://support.gouconnect.com/articles/candid-career) - [General](https://support.gouconnect.com/articles/general)    [![uConnect Logo](https://s41911.pcdn.co/wp-content/uploads/logo-white.svg)](https://www.gouconnect.com/) - [Customers](https://www.gouconnect.com/customers/) - [Case Studies](https://www.gouconnect.com/customers/case-studies/) - [Client Directory](https://www.gouconnect.com/customers/client-directory/) - [Testimonials](https://www.gouconnect.com/customers/testimonials/) - 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