Organize your blog into themes
Career centers can organize their uConnect blog into distinct themes — such as "Alumni Success Stories" or "Internship Reviews" — by using Content Categories to group related posts together and help users quickly find content they care about. For best results, the article recommends maintaining a consistent format and imagery within each theme to build credibility and drive engagement. The guest contributor feature is also highlighted as a great way to scale blog content by inviting students, faculty, or alumni to submit posts directly.
The most engaging blogs have clear themes so that users can quickly navigate to the content in which they're interested. Examples of themes could include 'Alumni Success Stories', 'Internship Reviews', or 'Faculty Insights'.
You can create these themes for your own blog by using Content Categories. (Check out this article for step-by-step instructions on how to set up Content Categories.)
One of the most effective themes in use across uConnect partner institutions is 'Student Success Stories'. This theme often follows a question and answer format for each post, and highlights a different student as they discuss past internships, classes, experiential opportunities, or other key experiences in their academic career.
Why should I pick a format and stick to it?
Consistent formatting within a theme ensures users always know what they're getting when they open a post. It increases credibility and drives higher engagement by setting clear expectations across every entry in that theme.
How does consistent imagery help my blog theme?
Using similar images across all posts in a theme makes your content appear sharp, credible, and appealing — all of which help drive engagement.
How do I collect content from students, faculty, or alumni?
Use the guest contributor feature to collect stories directly from your community. Encourage students, faculty, alumni, or other contributors you wish to feature in your new blog themes to submit content through the guest contributor portal.
If you need assistance getting started, please feel free to reach out to our Support Team.