A great way to market to students is through custom emails. Custom emails are useful when you want to create targeted campaigns that address the specific needs, interests and goals of a unique audience; in this case, students. Have an upcoming event, new employer partnership, or featured job that might be of particular interest to a certain set of students? Target them directly with a custom email and let them know!
Welcome campaigns are a great use of the custom email builder. Whether you’re launching your site or welcoming in a new class of freshman, welcome campaigns introduce students to your site and set the tone for your relationship with them.
Welcome emails should contain a clear message. What’s the first thing you want your students to know? Make it clear what value future emails & alerts will bring to them. Encourage them to sign up for alerts so that they can stay connected with new opportunities available through your career center!
A great way to draw attention? Include a catchy title to your email! This will entice students to click on your message and read further. Include a direct link to your career center website within the body of the email to make it as easy as possible for students to explore your website.
Check the custom email builder in your dashboard - you might find some great templates set up for you there!
Want more information on how to build an email? Read this article on using your custom email builder to become a pro.