In addition to the automated alerts system, you can use uConnect's custom email builder to send customized messages to targeted audiences. 

Create a custom email:

  1. Under the Engage tab in the left-hand side menu, hover over Emails and select Custom Emails

  2. Use tags to specify the audience you wish to target (e.g., to target a specific major, you would select the Students audience and Marketing academic category tags)

  3. Add content to your email by giving it a subject, a title and an introductory paragraph

  4. Build out your email further by importing pre-existing content or adding additional custom content, including blogs, jobs, events, resources, classes, organizations, experiences, people, companies, and videos. As shown in the screenshot below, you can search for the title of a piece of content you've already added onto your uConnect platform, or search by content type.

5. Preview your email and consider sending a test to be sure everything is correct

6. Schedule the delivery date and time for your email to send

Note: We recommend experimenting by creating emails and testing them through the Preview and Send a Test feature prior to pushing any campaigns.


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