Within your dashboard, there is a tab on the left labeled "Analyze". From here, you have the option to view "Engagement Insights" and "Activity Insights," which display a variety of metrics that you can use to track your website's performance. 

Understand engagement analytics:

Engagement Insights looks at your audience interaction with your platform. This data includes:

  • Users: the unique users that visit your platform

  • Sessions: total count of the users who visit your platform & how many times they visit

  • Pageviews: the total number of pages viewed

  • Pageviews per Session: the total number of pages viewed divided by the number of sessions

  • Sources: the way a person landed on your platform (by direct link, google search, click through from an email, from another website, etc.)

You can adjust the date range to look at years of data at a time, or even focus on a specific day.

Content Insights

Engagement analytics further identifies audience interaction by displaying top posts in each of your categories, including jobs, blogs, pages etc. so that you can see where your audience is most engaged and what content is attracting the most attention.

You can view top viewed content over any given date range by scrolling to the bottom of the Analyze > Engagement Insights page, setting your date-range filter, and scrolling to the bottom section of the page, titled: Top Pages.

Understand activity analytics:

(To view this section, navigate to Analyze > Activity Insights)

Activity Insights looks specifically at the career center's use of the platform through posts, active users, and email campaigns over an adjustable date range. It identifies how many posts have been submitted by guests or staff members, what user types are posting, and the types of email campaigns being pushed out. Specifically, you can see:

  • Blogs: # submitted by guest contributors, # posted by staff

  • Jobs: # submitted by guest contributors, # posted by staff AND through integrations

  • Events: # submitted by guest contributors, # posted by staff AND through integrations

  • Resources: # submitted by guest contributors, # posted by staff AND through integrations

You can also see the number of unique guests that contributed over the selected date range, number of staff that logged into the platform, the number of waves of automated alerts that were sent, and the number of custom emails (push campaigns) delivered.

 

 

 

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