Activation and Promotion Guide: Video Module
This slide deck, "Activation and Promotion Guide: Videos Module," serves as a comprehensive guide for promoting and integrating the Video content within the virtual career center platform.
The guide includes:
- Announcement Templates: Ready-to-use email templates for students, faculty/staff, and a 30-day reminder, including subject lines, to introduce the new curated video library — highlighting how the platform now surfaces career-focused video content to support students' professional development, industry exploration, and job search preparation.
- Promotion Ideas: Suggestions for platform edits, such as creating a custom front-page banner spotlighting featured videos, adding an alert banner to drive traffic to the video content section, and re-purposing the banner as an email header image to reinforce the resource in ongoing communications.
- Engagement Strategies: Ideas for the career team and cross-departmental collaboration, such as building workshop curricula around featured video topics, hosting screenshare demos for faculty/staff on how to embed or assign video content as pre-work for career courses and advising sessions, and partnering with student affairs to amplify high-impact videos through existing communication channels.
- Getting Started Instructions: Steps for students and staff to access and navigate the Videos module, including how to browse the full video library, filter content by topic or career interest, and surface videos curated under relevant career exploration or professional skills categories.
- Automated Updates: Information on how users can stay current with newly added video content by opting in to curated email alerts and selecting their preferred notification cadence to receive personalized recommendations as the library grows.
- Marketing Support: Reference to the uConnect Marketing Toolkit and support articles, which provide guidance on understanding, curating, and publishing Videos content to maximize student discovery and engagement.