Activation and Promotion Guide: Outcomes Data Visualization Module
This slide deck, "Activation and Promotion Guide: Outcomes Data Visualization Module," serves as a comprehensive guide for promoting and integrating the new outcomes reporting and data visualization tools within the virtual career center platform.
The guide includes:
- Announcement Templates: Ready-to-use email templates for students, faculty/staff, and a 30-day reminder, including subject lines, to introduce the new outcomes data dashboards and visualizations — highlighting how the platform now surfaces real graduate employment, salary, and career pathway data to support students' career exploration and decision-making.
- Promotion Ideas: Suggestions for platform edits, such as creating a custom front-page banner showcasing key outcomes statistics, adding an alert banner to drive traffic to the outcomes section, and re-purposing the banner as an email header image to reinforce the resource in ongoing communications.
- Engagement Strategies: Ideas for the career team and cross-departmental collaboration, such as creating workshops around interpreting outcomes data for career planning, hosting video demos for faculty/staff on how to incorporate outcomes insights into advising conversations and curriculum discussions, and partnering with institutional research offices to align messaging.
- Getting Started Instructions: Steps for students and staff to access and navigate the Outcomes Data Visualization module, including how to explore employment outcomes by major or career path, filter data by industry or graduation year, and use visualizations to identify trends relevant to their goals.
- Automated Updates: Information on how users can stay current with outcomes data refreshes by opting in to curated email alerts and selecting their preferred notification cadence for new or updated outcomes reports.
- Marketing Support: Reference to the uConnect Marketing Toolkit and support articles, which provide guidance on understanding, customizing, and publishing Outcomes Data content to maximize student and faculty engagement.