Activation and Promotion Guide: Blogs Module
This guide serves as a comprehensive outline for promoting and integrating the Blogs Module into your virtual career center.
The guide includes:
- Announcement Templates: Ready-to-use email templates for students, faculty/staff, and a 30-day reminder, including subject lines, to introduce the Blogs Module. It also provides a blurb for campus newsletters.
- Promotion Ideas: Suggestions for platform edits, such as creating a custom front-page banner, adding an alert banner, and re-purposing the banner as an email header image.
- Engagement Strategies: Ideas for the career team and cross-departmental collaboration, like hosting workshops or video demos for faculty/staff and creating exploratory assignments for classroom use.
- Getting Started Instructions: Steps for students and faculty to access the resource, including searching by keywords, filtering by industry/occupation, and finding the module within Career Communities.
- Platform Automation: Details on promotion through automated emails, such as sending a 30-day reminder email and adding the stand-alone page as a hot link in automated emails.
- Marketing Support: Reference to the uConnect Marketing Toolkit, which provides guidance on how to promote the Blogs Module, and training resources.