--- title: "Learn best practices: custom email campaigns and use cases" description: Capture the vision of the potential impact custom emails can have on your campus community. --- [![uConnect](https://s41911.pcdn.co/wp-content/uploads/logo.svg)](https://www.gouconnect.com/) - [Knowledge Base](https://support.gouconnect.com/) - [Career Everywhere](https://www.gouconnect.com/career-everywhere/) - [Community](https://www.gouconnect.com/career-everywhere/community/access/) - [Submit a Ticket](https://share.hsforms.com/10AUHU9-DRi-Bw3fdB-SUYA8bok) - [Support Portal Login](https://support.gouconnect.com/_hcms/mem/login) ✕ ## Submit a Ticket Loading support form... [Skip to content](https://support.gouconnect.com/articles/45079-learn-best-practices-custom-email-campaigns-and-use-cases#main-content) Open main navigation Close main navigation What do you need help with today? - There are no suggestions because the search field is empty. 1. [uConnect Knowledge Base](https://support.gouconnect.com/articles) 2. [Market Your Platform](https://support.gouconnect.com/articles/market-your-platform) # Learn best practices: custom email campaigns and use cases # What are custom emails? Custom emails are individual email campaigns you can create to target a specific audience based on profile attributes users have shared — for example, user type, graduation year, or content preferences.   # When should I send a custom email? Send a custom email when you want to reach a specific group with messaging tailored to their unique needs, interests, and goals.  # Incorporate best practices for custom emails: Custom emails are most effective when the message and tone are tailored to the intended audience. For example, employer emails might use a more formal tone, while student emails can be more conversational.  # Example use cases for custom emails - "Welcome!" email to newly enrolled freshman - "Reminder" email to subscribers tagged to a specific career community when a relevant employer event is coming up - "Next Step After Graduation!" email targeted to the senior classTo learn how to create a custom email, see \[How to Create a Custom Email\]. - [Get Started](https://support.gouconnect.com/articles/get-started) - [AI Search](https://support.gouconnect.com/articles/ai-search) - [Analytics & Data](https://support.gouconnect.com/articles/analytics-data#main-content) - [Outcomes Data](https://support.gouconnect.com/articles/analytics-data#outcomes-data) - [Platform Analytics](https://support.gouconnect.com/articles/analytics-data#platform-analytics) - [Google Analytics](https://support.gouconnect.com/articles/analytics-data#google-analytics) - [Publish Content](https://support.gouconnect.com/articles/publish-content) - [Manage Your Communities & Content Categories](https://support.gouconnect.com/articles/manage-your-communities-content-categories#main-content) - [Communities](https://support.gouconnect.com/articles/manage-your-communities-content-categories#communities) - [Content Categories](https://support.gouconnect.com/articles/manage-your-communities-content-categories#content-categories) - [Manage Subscribers & Users](https://support.gouconnect.com/articles/manage-subscribers-users) - [Platform Design](https://support.gouconnect.com/articles/platform-design#main-content) - [Widgets](https://support.gouconnect.com/articles/platform-design#widgets) - [Block Editor (WordPress)](https://support.gouconnect.com/articles/platform-design#block-editor-wordpress) - [Menus](https://support.gouconnect.com/articles/platform-design#menus) - [Accessibility Hub](https://support.gouconnect.com/articles/accessibility-hub#main-content) - [Block Editor](https://support.gouconnect.com/articles/accessibility-hub#block-editor) - [Market Your Platform](https://support.gouconnect.com/articles/market-your-platform#main-content) - [Activation and Promotion Guides](https://support.gouconnect.com/articles/market-your-platform#activation-and-promotion-guides) - [Modules & Integrations](https://support.gouconnect.com/articles/modules-integrations#main-content) - [Outcomes Data Visualization](https://support.gouconnect.com/articles/modules-integrations#outcomes-data-visualization) - [Technical Configurations](https://support.gouconnect.com/articles/technical-configurations#main-content) - [Automated Subscriber Uploads (SIS)](https://support.gouconnect.com/articles/technical-configurations#automated-subscriber-uploads-sis) - [Product Updates](https://support.gouconnect.com/articles/product-updates) - [Customer Training Recordings](https://support.gouconnect.com/articles/customer-training-recordings) - [Candid Career+](https://support.gouconnect.com/articles/candid-career) - [General](https://support.gouconnect.com/articles/general)    [![uConnect Logo](https://s41911.pcdn.co/wp-content/uploads/logo-white.svg)](https://www.gouconnect.com/) - [Customers](https://www.gouconnect.com/customers/) - [Case Studies](https://www.gouconnect.com/customers/case-studies/) - [Client Directory](https://www.gouconnect.com/customers/client-directory/) - [Testimonials](https://www.gouconnect.com/customers/testimonials/) - [Product](https://www.gouconnect.com/product/) - [Use Cases](https://www.gouconnect.com/product/use-cases/) - [Integrations](https://www.gouconnect.com/product/integrations/) - [Become a Partner](https://www.gouconnect.com/company/partner/) - [Company](https://www.gouconnect.com/company/) - [Careers](https://www.gouconnect.com/company/careers/) - [News](https://www.gouconnect.com/company/news/) - [Status Page](https://status.gouconnect.com/) - [Career Everywhere](https://www.gouconnect.com/career-everywhere/) - [The Movement](https://www.gouconnect.com/career-everywhere/movement/) - [Community](https://www.gouconnect.com/career-everywhere/community/access/) - [Podcast](https://www.gouconnect.com/career-everywhere/podcast/) © 2026 uConnect Inc. 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