--- title: Market to students through press releases and your campus newsletter description: Get the word out with your previously established media channels! --- [![uConnect](https://s41911.pcdn.co/wp-content/uploads/logo.svg)](https://www.gouconnect.com/) - [Knowledge Base](https://support.gouconnect.com/) - [Career Everywhere](https://www.gouconnect.com/career-everywhere/) - [Community](https://www.gouconnect.com/career-everywhere/community/access/) - [Submit a Ticket](https://share.hsforms.com/10AUHU9-DRi-Bw3fdB-SUYA8bok) - [Support Portal Login](https://support.gouconnect.com/_hcms/mem/login) ✕ ## Submit a Ticket Loading support form... [Skip to content](https://support.gouconnect.com/articles/424803-market-to-students-through-press-releases-and-your-campus-newsletter#main-content) Open main navigation Close main navigation What do you need help with today? - There are no suggestions because the search field is empty. 1. [uConnect Knowledge Base](https://support.gouconnect.com/articles) 2. [Market Your Platform](https://support.gouconnect.com/articles/market-your-platform) # Market to students through press releases and your campus newsletter # Your Site Just Went Live — Here's How to Spread the Word When your site goes live, a press release is one of the most effective ways to drive awareness. Here are a few proven tactics to maximize your launch exposure: - \*\*Write a press release\*\* announcing the launch — keep it focused on the most important details and include a direct link to your new site. - \*\*Invite a student contributor\*\* to write a short thought piece about what excites them about the new resource. - \*\*Ask staff members\*\* to highlight key programs and services in the context of the launch. - \*\*Distribute widely\*\* — post to your school newspaper, your university's main website, and any relevant social media channels.  An effective press release is short and focused — it surfaces the most vital information upfront and links directly to your site. To keep students engaged rather than overwhelmed, aim for content that is easy to scan and act on. Strong press releases typically include: - A clear, compelling headline - Supporting images or visuals - Prominent calls-to-action (buttons, links) that encourage students to explore your new site You can schedule your press release directly from your Editorial Calendar. 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