---
title: Why add the Outcome Data Visualization (ODV) Module?
description: Learn about the different types of data you can feature with our ODV tool and the value behind this module.
---

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# Why add the Outcome Data Visualization (ODV) Module?

## Elevate your outcomes data from a backend file to a public-facing, interactive experience. Learn how the ODV module empowers students, alumni, and employers to explore graduate trends through dynamic, filterable charts.

### **Overview**

All uConnect customers can now upload student outcomes data and use it to power AI Search responses and an in-dashboard preview. The Outcomes Data Visualization (ODV) module takes this a step further: it lets you display your outcomes data publicly on your Virtual Career Center as an interactive, filterable visualization — accessible to students, prospective students, alumni, employers, and other stakeholders.

Think of outcomes data upload as the foundation and ODV as the public-facing display layer on top of it.

### **What ODV Adds**

- **A public-facing Outcomes page:** Your outcomes data appears as a dedicated, interactive page on your VCC that students and visitors can explore.
- **Interactive charts and visualizations:** Data is displayed dynamically with charts covering employment rates, top employers, starting salaries, industry destinations, geographic locations, and more.
- **Filterable by major, class year, and custom fields:** Users can filter outcomes to find data most relevant to them — by their major, graduation year, or custom data points you provide.
- **Embeddable on external sites:** Use an iframe embed code to feature your outcomes data on your institution's main website, admissions pages, department pages, and more.
- **Community-level filtering:** Showcase filtered outcomes data within specific community pages on your VCC, so history majors see history outcomes, business majors see business outcomes, and so on.

### **A Look Ahead: Engagement Score**

Institutions that upload outcomes data — especially with User ID and User Email included — are positioning themselves for a significant upcoming feature: Engagement Score.

Engagement Score will connect individual student engagement activity on your VCC to real post-graduation outcomes. With ODV and outcomes data in place, your institution will be able to close the loop: understanding not just what your graduates achieved, but how their career center engagement contributed to those results. This is the data story that institutional leaders, accreditors, and prospective students increasingly expect.

| **💡 Pro Tip** Career engagement is one of the few leading indicators institutions can directly influence — and outcomes are where that influence shows up. Institutions that connect these two data points will be better positioned to demonstrate the value of their career services investment. The sooner outcomes data is uploaded with student identifiers, the richer that story will be. |
| --- |

### **Data Types Supported**

ODV supports two data templates:

- **Undergraduate / First Destination:** Displays employment rates, top employers, starting salaries, locations, top fields of study, and more. [Follows NACE First Destination Guidelines.](https://clients.gouconnect.com/career-outcomes-data-format-first-destination-data/)
- **MBA / Specialty Master's:** Displays job acceptance rates, salary metrics, industry and function destinations, top hiring employers, and geographic locations. [Follows MBA-CSEA Standards and Protocols.](https://clients.gouconnect.com/masters-career-outcomes-data-format/)

| **📌 Please Note** The ODV module displays one degree level at a time. If you want to display both undergraduate and graduate outcomes, a second ODV module can be added. Contact your Customer Success Manager for more information. |
| --- |

### **Three Ways to Present Your ODV**

- As a standalone page on your VCC: Your Outcomes page lives in your main navigation, making it front-and-center for all visitors.
- Filtered within Community pages: Display outcomes data filtered to the relevant major or industry within each Community — a powerful way to connect students with relevant career data.
- Embedded via iframe on external websites: Place your interactive outcomes widget on your institution's main site, admissions pages, or department microsites.

### **![](https://support.gouconnect.com/hs-fs/hubfs/undefined-Jun-23-2026-11-55-49-3237-PM.png?width=670&height=390&name=undefined-Jun-23-2026-11-55-49-3237-PM.png)Who Benefits?**

- **Prospective students:** Make more informed decisions about majors and career pathways with real data from your institution.
- **Current students:** Explore what graduates with their major actually did after earning their degree.
- **Alumni:** Revisit the platform to explore career trends relevant to their background.
- **Employers:** Understand graduate trends and make more informed hiring decisions.
- **Your career center:** Demonstrate the value of your services with data-driven outcomes storytelling.

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