Content Production + Maintenance

  • Blog Publication: post 1-2 blogs per week to each front-end accessible community landing page. Take advantage of our third-party content providers to cut down on the time required to publish this content!

  • Job + Employer Curation: your job board integration will tag and post this content for you automatically (no action required on your part), but it’s important to QA the process once a week to ensure that there are active listings on each community page. A quick look through your communities to make sure there are active job postings available in the ‘Featured Jobs’ widget within each front-end accessible community landing page will keep this in check.

  • Event Curation: similar to job and employer content, your job board integration will tag and post event content for you automatically as well. Again, it’s important to QA the process once a week to ensure that there are active listings on each community page. A quick look through to make sure there are active event listings available in the ‘Featured Events' widget within each front-end accessible community landing page will keep this in check.

  • Resource Maintenance: once set up during the onboarding process, this is a much more consistent area of the platform and will likely require less maintenance unless a new resource or tool becomes available to your students. We recommend conducting a QA of the resource library once a month to ensure that no existing resource needs updating, and that no new resources have been excluded.

  • Classes + Faculty Maintenance: once set up during the onboarding process, this is a much more consistent area of the platform and will likely require less maintenance until the start of a new semester, at which point we recommend switching out new active class postings for the new term. Prior to the start of the new semester, we recommend featuring new classes, twice a month, that will become available to start generating interest and connecting new classes to career preparation.

  • Organizations Maintenance: once set up during the onboarding process, this is a much more consistent area of the platform and will likely require less maintenance until the start of a new semester, at which point we recommend switching out new active class postings for the new term. Prior to the start of the new semester, we recommend featuring new classes, twice a month, that will become available to start generating interest and connecting new classes to career preparation.

  • People (Mentor) Maintenance: similar to job and employer content, your people (mentor) network integration will tag and post mentor profiles for you automatically. Again, it’s important to QA the process once a week to ensure that there are active listings on each community page, and that the mentors are relevant. A quick look through to make sure there are active mentor profiles available in the ‘Featured Mentors' widget within each front-end accessible community landing page will keep this in check.

  • Video Maintenance: once set up during the onboarding process, this is a much more static space. Add videos as they are created by your marketing or communications department, but there's no set schedule to adhere to here. We recommend QAing the published videos once a month to ensure that none are outdated.

  • Experience Maintenance: once set up during the onboarding process, this is a much more consistent area of the platform and will likely require less maintenance until, like classes, the start of a new semester rolls around. At this point we recommend switching out new experiences for the new term, i.e. new study abroad programs, immersive learning experiences, volunteer trips, etc.

Proactive Email / Automated Alert Engagement

  • Enable Automated Email Alerts: maintenance free activity that proactively sends users content that matches their preferences on a daily, weekly, or monthly basis to keep them engaged with the platform, and ultimately, your resources and work.

  • Send Custom Emails: custom emails should be used sparingly to send important updates or information that need to be pushed immediately, outside the standard alert listed above. They’re a great way to add some creativity and diversity to your communication schedule, but to ensure you don’t overload a student’s inbox, we recommend no more than 1 or 2 a month.

Community Maintenance

  • Updates to Images and Descriptions: as needed, no set schedule. These can be updated as frequently or infrequently as needed.

Analytic Tracking

  • Checking End User Engagement: we recommend looking at the top posts, pages, resources, etc. at the end of every month, to get a sense of what content from the past month resonated the strongest with your subscribers. This helps to inform future outreach and content publication.

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